Ten Months at Nutanix And What I Learned About the Market
When I joined Nutanix, I obviously knew the company and its technology. I had spent many years in the virtualization and cloud infrastructure industry, so Nutanix was hardly an unknown name to me. But knowing Nutanix from the outside and working with the technology, customers, partners, and ecosystem from the inside are two very different things. After roughly ten months, and after many conversations with small and large enterprises, public-sector organizations, partners, and service providers, I come to the following conclusion: Nutanix deserves another look.
Especially if your perception of Nutanix was formed two or more years ago.
The infrastructure market has changed dramatically since Broadcom acquired VMware, but Nutanix has changed as well. And I have learned that many assumptions organizations still have about Nutanix simply don’t reflect what the company and its platform look like today.
These are some of my biggest learnings.
1. Nutanix Is Technically and Commercially Better Than Many People Believe
This was probably my biggest surprise. Almost every prospect I have spoken with had some reservations about Nutanix. Sometimes they were based on experiences from many years ago, or on information provided by competitors. And sometimes someone had evaluated Nutanix a few years ago and assumed that what they saw back then still represented the platform today.
The interesting part is what happens after the first serious conversation.
Once we move beyond the usual HCI discussion and start talking about architecture, licensing, hardware choices, Kubernetes, external storage, cloud integration, operations, disaster recovery, AI, or service provider models, the conversation usually changes.
I cannot remember many strategic first meetings where the customer did not want to continue the discussion afterwards.
That doesn’t mean Nutanix wins every project. Of course not.
But it tells me that the perception of Nutanix in parts of the market is lagging behind the reality of Nutanix today.
2. Nutanix Is a Software Company
This sounds obvious, but apparently it isn’t. I still meet organizations that primarily associate Nutanix with appliances. Their mental picture is essentially a Nutanix-branded server with some virtualization software on top. That view is outdated.
Yes, Nutanix has a close relationship with Supermicro and can sell so-called NX nodes. But Nutanix software also runs across platforms from major infrastructure vendors such as Dell, HPE, Lenovo, and Cisco.
3. External Storage Support Is a Bigger Deal Than It Sounds
Nutanix was born from hyperconverged infrastructure, and HCI remains deeply embedded in its DNA, but not every organization wants HCI everywhere.
Large enterprises have invested millions into existing storage platforms. They have operational processes around them, trained storage teams, established replication concepts, and hardware that may still have years of useful life ahead. Telling these organizations to replace everything just because they want a different virtualization platform isn’t particularly compelling.
This is why Nutanix’s growing support for external storage is so important. Integrations with established enterprise storage vendors make completely different architectures possible. Customers can modernize their virtualization layer without necessarily redesigning their entire storage environment at the same time.
Today, Nutanix supports external storage integrations with Dell PowerFlex, Everpure (formerly known as Pure Storage), and Dell PowerStore, with NetApp support expected to follow in the second half of 2026. This opens Nutanix to infrastructure designs that many customers still don’t associate with the platform.
It means that evaluating Nutanix no longer automatically means evaluating a complete move to HCI. An organization may be able to retain an existing enterprise storage investment while changing the virtualization and infrastructure management layer above it.
4. Organizations Compare Hypervisors, But the Hypervisor Isn’t Really the Decision
Almost every VMware alternative discussion eventually turns into a hypervisor comparison. ESX versus AHV versus Hyper-V versus KVM.
Feature matrices appear, someone starts comparing HA functionality, and another person wants to know whether a particular VM feature exists.
Those comparisons are necessary, but I increasingly believe they miss the bigger question. The hypervisor itself has become a relatively small part of the infrastructure decision. Cost is obviously a major driver behind the current wave of VMware evaluations. But cost alone doesn’t explain what I hear from customers.
One sentence appears in different forms again and again: “We don’t want to be cornered like this again.”
That changes the evaluation criteria.
Organizations aren’t only asking whether another hypervisor can run their virtual machines. They are asking how difficult the platform is to deploy, how upgrades work, how disruptive lifecycle operations are, how many management consoles administrators need and how easily workloads can move between clusters or clouds.
They also ask how Kubernetes, storage, backup, networking, disaster recovery, automation, and increasingly AI fit into the architecture.
And there is another question that I believe is underestimated: How much knowledge does my organization have to maintain internally to operate this platform?
Then there is the ecosystem.
Who can design it? Who can deploy it? Who can support it at 3 a.m.? Which hardware vendors certify it? Which backup vendors integrate with it? Can I find engineers who understand it? And will this ecosystem still exist five years from now?
Once you ask these questions, a hypervisor comparison quickly becomes a platform discussion.
5. There Are Plenty of VMware Alternatives
One thing I have learned from the Swiss market is that there is definitely no shortage of VMware alternatives. I have seen organizations looking at or choosing Red Hat OpenShift Virtualization, particularly where strong OpenShift knowledge already existed internally. In that scenario, the decision can make perfect sense because virtualization becomes part of an existing container platform strategy.
I have seen Apache CloudStack being considered despite very limited existing experience with it. I have seen similar discussions around Sovereign Cloud Stack (SCS), even where local skills, operational experience, and an established partner ecosystem were still questions that needed to be answered.
Those decisions sometimes appear to be driven as much by architectural philosophy and a desire for independence as by immediate operational requirements.
One customer I am currently working with provides an interesting counterexample. The organization spent more than three years pursuing an open-source-first infrastructure strategy that also included Proxmox. The idea itself was to reduce dependencies on individual vendors, embrace open technologies, and build a platform with significantly more control over the individual components.
After more than three years, however, the organization had to acknowledge that the project wasn’t going to work as originally envisioned.
The problem wasn’t necessarily any individual open-source technology. The bigger challenge was everything around it.
Building an enterprise infrastructure platform from multiple open source components requires people who understand those components deeply, people who understand how to integrate them, and enough engineering capacity to continuously test, upgrade, troubleshoot, secure, and maintain the resulting platform.
The organization simply didn’t have enough people with the required skills and experience to engineer and maintain the entire stack over the long term.
The result is that, after more than three years, they are effectively starting again from scratch. Nutanix Cloud Infrastructure (NCI) together with Nutanix Kubernetes Platform (NKP) is now one of the architectures being discussed for the new approach.
Engineering capacity has a cost, integration has a cost, maintaining specialist knowledge has a cost, testing upgrades has a cost, troubleshooting interactions between different projects and vendors has a cost. And delaying an infrastructure transformation by several years has a cost as well.
That doesn’t mean an open-source-first approach is wrong. For an organization with the right engineering culture, sufficient scale, and the people to build and operate such a platform, it can be exactly the right strategy.
But “open source” doesn’t automatically mean less expensive, less complex, or even less dependent. Sometimes you are simply exchanging dependency on a vendor for dependency on your own engineering capabilities.
Uhm, HPE VM Essentials is appearing in more conversations as well. The attraction is understandable. KVM underneath, aggressive commercial positioning, and a roadmap promising significantly more functionality over time. From the conversations I have had, however, organizations still need to carefully evaluate whether its current maturity and capabilities satisfy their enterprise requirements rather than buying purely into the roadmap.
Then there is Hyper-V. I frequently (still!) hear that Hyper-V is “free”. That’s an oversimplification, but for an organization already deeply invested in the Microsoft ecosystem, the economics can certainly be attractive. And if Hyper-V provides everything an organization requires, there is nothing inherently wrong with choosing it.
The same applies to Proxmox. For smaller environments, organizations with an open-source-first strategy, technically capable teams, or environments where the support and ecosystem expectations are different from a large enterprise, Proxmox can be an interesting option.
There is no universal VMware replacement.
And that’s exactly the point.
6. Hardware Compatibility Changes the Nutanix Discussion
Another assumption I regularly encounter is: “We would have to replace our servers to move to Nutanix”
Sometimes that’s true.Increasingly, it isn’t.
Over the last few months, Nutanix has expanded hardware compatibility considerably, including certification for systems that customers may already own. This creates an interesting migration scenario.
Instead of replacing servers, storage, virtualization, management, and operational processes simultaneously, organizations may be able to reuse parts of their existing infrastructure. Combine broader server compatibility with external storage support and suddenly Nutanix can enter evaluations where traditional HCI would previously have been ruled out immediately.
This is one of those developments that I don’t think everyone in the market has noticed yet.
7. Edge and VDI Are Particularly Strong Nutanix Use Cases
I have written about this before, but my experience over the last months has reinforced it. Nutanix is extremely competitive, especially for edge deployment and VDI. The architecture helps, but so do the licensing models.
Edge environments have very different economics from traditional data centers. The same is true for VDI, where licensing infrastructure purely by physical CPU cores doesn’t always align particularly well with how the service is consumed.
Nutanix has licensing options designed around these scenarios.
From my experience so far, if we get the opportunity to have a serious technical and commercial discussion about an Edge or VDI project, Nutanix has a very good chance of ending up on the shortlist – and often winning.
8. Nobody Hates VMware
This might be the most important observation in the entire article. Customers don’t hate VMware. It’s quite the opposite. Many VMware administrators still love VMware.
They have spent ten, fifteen, sometimes twenty years building expertise around ESXi, vCenter, vSAN, NSX, Aria, and the surrounding ecosystem.
The technology solved real problems and became an industry standard for good reasons.
What has changed is the relationship.
The frustration I hear isn’t primarily about pricing. Price increases have obviously accelerated many VMware alternative projects, but beneath the commercial discussion lies something more fundamental.
Trust.
Customers and partners want predictability, understand how their licensing will evolve, and feel that their strategic vendor sees them as a partner rather than simply a source of recurring revenue.
Many organizations evaluating alternatives would probably have preferred not to run a virtualization migration at all.
They are doing it because something changed in the relationship with their incumbent vendor.
9. Most IT Organizations Don’t Want to Become System Integrators
Sovereignty is everywhere right now. Combine digital sovereignty with the VMware situation and the discussion quickly moves toward open source, independence, open standards, and avoiding vendor lock-in. I understand it, but there is a contradiction that becomes apparent once these discussions become concrete.
Organizations want independence, but most don’t want to build everything themselves.
Building an infrastructure platform from open source components can provide enormous flexibility. It can also mean integrating the hypervisor, storage, networking, Kubernetes, identity, observability, lifecycle management, automation, backup, security, and support model yourself.
- Someone has to test all of those components together
- Someone has to validate upgrades
- Someone has to troubleshoot when something breaks
- And someone has to maintain the engineering knowledge required to do that for the next ten years
Large hyperscalers can do this, large technology companies can do this, and some government organizations and service providers can do this. The average enterprise IT department probably doesn’t want to.
This is where I increasingly see an interesting position for Nutanix. It offers an integrated, enterprise-supported platform while still providing customers with considerable choice around hardware, storage, hypervisors, Kubernetes, and cloud environments.
It isn’t the same thing as assembling your own open source cloud.
And for many organizations, that’s the attraction.
10. VM Migration Is Usually Less Scary Than Expected
One of the biggest psychological barriers to leaving VMware is migration. That is understandable.
If you have thousands of virtual machines accumulated over fifteen years, “let’s change the hypervisor” doesn’t sound like a particularly relaxing infrastructure project.
There will always be difficult workloads, legacy operating systems exist, strange network dependencies, unsupported applications, appliances, and business-critical systems exist that nobody wants to touch.
But migrations don’t have to happen over a weekend. Nutanix has been migrating VMware workloads to AHV for more than a decade. There is established migration tooling, experience from large migration projects, professional services, and an ecosystem of partners that can help.
The important lesson for me is that VMware migration shouldn’t be discussed as one gigantic event. It is a program. Like your journey to cloud.
Assess the workloads, identify the easy candidates, identify the difficult ones, create buckets and build migration waves. Test, migrate, learn, repeat.
Once customers look at the problem that way, it becomes much more manageable.
11. Nutanix Enterprise AI Might Be the Most Underestimated Product in the Portfolio
Before joining Nutanix, I primarily associated the company with infrastructure. I suspect many people still do.
That’s why Nutanix Enterprise AI, or NAI, deserves more attention. The important point is that NAI doesn’t require Nutanix infrastructure underneath it.
It can provide an enterprise layer for deploying and governing AI inference across different infrastructure environments. This becomes particularly interesting as organizations move from experimenting with individual AI models toward asking much harder questions:
- Who is allowed to use which model?
- Where is the model running?
- Which applications are consuming it?
- How do we expose models through controlled endpoints?
- How do we govern access?
- How do we build something resembling an enterprise AI gateway?
For organizations thinking about private AI, “sovereign” AI, or simply gaining control over rapidly growing AI consumption, I would strongly recommend taking a look at what Nutanix is doing here. Even if Nutanix isn’t currently part of your virtualization strategy.
12. Nutanix Has a Service Provider Story Too
Another area I underestimated before joining Nutanix is the service provider ecosystem.
Nutanix operates the Nutanix Elevate Service Provider Program, or NESPP, which enables service providers to build services on the Nutanix Cloud Platform using consumption-oriented commercial models.
Take Another Look
After ten months, my biggest learning isn’t that Nutanix is the answer to every infrastructure problem. It isn’t.
Despite everything happening in the market, there will continue to be organizations where VMware remains the right choice.
The mistake is approaching this market with a predetermined answer.
What surprises me is how often Nutanix isn’t initially evaluated because the decision is based on assumptions about what Nutanix used to be: Too expensive, only HCI, requires dedicated appliances, requires replacing existing storage. Or “it’s just another hypervisor”.
Those assumptions increasingly don’t match what I see in customer conversations. The more interesting comparison today isn’t ESX versus AHV or VMware versus Nutanix. It is a comparison of operating models.
- How much integration do you want to build yourself?
- How much choice do you require?
- How much operational complexity can your organization absorb?
- How important is the ecosystem?
- How much do you value commercial predictability?
And perhaps most importantly after everything the infrastructure industry has experienced over the last few years: How much do you trust your strategic platform vendor?
Some will stay with VMware, some will embrace open source, some will choose Microsoft, and some will build entirely new architectures.
But if your opinion of Nutanix was formed several years ago, my recommendation after my first ten months inside the company is simple.
Take another look! Have at least one conversation with Nutanix.
You might be surprised by what has changed.




































